Let’s be real—if you’re still saying “I need leads,” you’re missing the point.
You don’t need leads. You need visibility. You need people coming to you.

So if you’re ready to stop chasing and start attracting, stay with me. This one’s for you.

Visibility Is the New Currency in Real Estate

I’m feeling a little extra today because I just finished a lifestyle photo shoot. Not my usual thing—but I’ve got a media guy helping me expand my reach, and he said, “You’ve got to get more visible.”

He told me to hop on Pinterest and study how other agents pose—on laptops, opening doors, standing in kitchens. I picked out some neutral outfits, added a little color, threw on earrings a friend gave me, and did my thing.

Because in this market? If you’re not showing up on video, on socials, on multiple platforms—you’re already falling behind.

The Truth About Leads

Leads? Most are garbage right now.
You don’t want just anyone. You want people who see your content, trust you already, and say, “I want to work with her.”

That kind of trust is built through content. Through consistency. Through showing up.
You need to be a marketer first, and an agent second. Just like every big brand out there—market yourself.

A Smarter Way to Market Yourself

Let me give you a smart example.

I reached out to a friend—she’s an agent with a $7M waterfront listing. I asked if I could shoot my lifestyle photos there. She said yes. Stunning property, perfect backdrop for a waterfront specialist like me.

And then she took it next-level: she offered the space to other agents in time slots to shoot content. Everyone tags her, markets the home, and in return, the property gets tons of exposure.

That’s how you market smart. Want to be the buyer’s agent on that $7.5M listing in Lake Norman, NC? Let’s talk—referral fee included 😉

Drop the Excuses

You don’t like how you look on camera? Neither do I most days.
You feel awkward? So did I. Still do sometimes.
But the only way to get better is to keep showing up.

And if you’re still not ready to face the camera—do a voiceover. Walk through a home, film the rooms, and talk about the market in the background. Use tools like ManyChat to connect viewers to your guides with a single keyword.

No guide yet? No problem. ChatGPT + Canva will help you create one in minutes.

Attract Clients Who Are Already Sold on You

Take Caten Murphy in Charlotte. She does simple walk-throughs with her phone, overlays text, and delivers value. And her DMs? Full of people wanting to work with her.

Or Josh Finigan—he films neighborhood tours and educates his audience. Now he has buyers and sellers coming to him, and a team just to manage the business.

That’s not luck. That’s visibility. That’s strategy.

So… What Are You Going to Do?

If you’re tired of chasing cold leads that go nowhere, you need to make a change.
Show up. Market yourself. Build trust before the first call even happens.

Here’s how you can start:

👉 Join my free Facebook group: Real Estate Riches Collective. No drama, no recruiting—just realtors empowering each other. I share tips, especially on AI and modern marketing. You’ll want in.

👉 Need more guidance? Schedule a strategy call with me. If eXp makes sense for you, great—we’ll talk. If not, no pressure. But you’ll still walk away with clarity.

Let this be the moment you said:
I’m done chasing. I’m going to start attracting.

Because in this market?
The agents who show up are the ones who stand out.

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