Ever wondered if launching a podcast as a realtor is really worth the time and effort? I did too—until it opened the door to a $100 million opportunity. No fluff. Just real talk. Let me take you behind the scenes of how it happened.

The Unexpected Power of Hitting “Record”

When I started my podcast, Real Estate Riches, it wasn’t some elaborate master plan. I honestly can’t even remember if it was early last year or the one before. All I know is every Wednesday, I show up, camera on, mic ready, and record.

The mission behind it is simple but strong: to help realtors learn from other successful realtors. I don’t chase guests who dabble part-time—I go after the pros, the top producers, the ones you and I can learn from.

And that’s exactly what happened when I interviewed a luxury agent out of Maryland who casually dropped a life-changing nugget during our pre-recording chat.

The Interview That Changed Everything

Before I hit record, we were talking about her business. She’s a seasoned KW luxury agent, speaks five languages, was raised in Bangladesh, educated in London, and now helps a diverse population in Maryland feel truly at home. Talk about impressive.

Then she leaned in and said, “Kath, I think you’re someone I can trust with this…” And what she shared blew my mind.

She’s part-owner of a private bank that handles minimum $100 million commercial loans. The kind of money that most people can’t even fathom. It’s all funded by what they call “dry powder”—basically massive investment funds looking to be put to work.

She said, “Just put it out there. You never know who’s listening. And if someone bites, you could earn a commission just for connecting the dots.”

From Conversation to Global Connections

Of course, I ran it by my attorney and CPA—had to be sure this wouldn’t jeopardize my real estate license. They confirmed it was perfectly fine since it’s a commercial opportunity, not residential.

So I went for it.

I connected with a developer contact in Portugal, then another in Italy, who looped me into a call with someone in India. This morning, I had a call from the same gal I met in Miami, now back in Portugal, telling me she has a $65M project with interested developers.

All of that… from one podcast episode.

Why Every Realtor Should Seriously Consider Podcasting

Here’s the thing: podcasting is a powerful connector. Since I started mine, I’ve been invited to be a guest on others. I make it a point to collect headshots, contact info, and follow my guests on social media—and I always tag them when their episode drops. That mutual exposure grows our audiences organically.

And don’t overthink the setup. I sit in front of a Zoom camera with decent lighting and a background I like. I record, send the raw footage to my team, and they handle editing and distribution. It’s not high-budget—it’s high impact.

The question isn’t really is it worth it? The question is: will you stay committed?

The Real Secret? It’s About Connection.

Whether it’s a casual Wednesday video or a full-on podcast episode, it all comes down to relationships. That’s the heartbeat of real estate. Podcasting just gives you a way to amplify it.

If you’re with eXp, you’ve even got KGCI Radio—a 24/7 channel that features our podcasts. Mine’s also on every major podcast platform and my YouTube channel. All that visibility from just talking to people I admire and sharing knowledge.

Let’s Talk About It

Tried podcasting already? Still on the fence? Tell me your experience—good, bad, or somewhere in between. Did you land clients? Quit halfway? Let's connect—I’d love to hear your story.

And if you’re even thinking about starting a podcast as a realtor… do it. You never know who you’ll meet, or where one conversation might lead.

Dive Deeper with Our Exclusive Video Content

Unlock the Full Story: Delve deeper into the intricacies of our latest discussion by watching the complete video. Click here to watch now and gain comprehensive insights that we’ve meticulously put together for you. Hit Like and Subscribe to stay up-to-date on real estate.

Elevate Your Real Estate Ventures: For those of you looking to transform your real estate business, my 'Real Estate Riches' YouTube Channel is a treasure trove of knowledge. From groundbreaking strategies to insider secrets, we cover it all. Join me on 'Real Estate Riches' and start your journey towards real estate mastery today. Don't forget to subscribe for more insights.